“Lo que marca la diferencia” – Charla Express Para el Meetup de WordPress Buenos Aires Edición Diciembre 2018

Transcripción de la charla:

 

Bueno, esto parece un auto-chiste, porque voy a empezar preguntando algo y pidiendo que levanten la mano los que respondan que sí…

La pregunta es muy simple: ¿quiénes de los que están acá tienen un sitio web?

Perfecto.

Llevo muchos años en el mundo web, haciendo y analizando sitios y hay una cosa que suelo ver que marca una diferencia rotunda entre un sitio y otro.

O sea, hay sitios que hacen una cosa y otros sitios que no lo hacen. Y la diferencia entre ellos es tremenda.

Qué es lo que hacen esos sitios?

Esos sitios abren una conversación.

Suena complicado pero la idea es sencilla.

Pensá en cuando te encontrás con alguien a tomar un café. A veces hay conversación y a veces no la hay realmente (por más que hablen). Pero cuando la hay no sólo uno la pasa bien sino que quiere volver a juntarse con esa persona, no es así?

Pasa lo mismo con tu sitio. Si conversa con tu audiencia, vas a lograr entablar una mejor relación y que la gente quiera volver, contratarte, comprar, etc.

Cuando te vayas de acá hoy tenés que preguntarte si tu sitio está abriendo o no la conversación.

Ahora… Abrir la conversación implica 3 pasos:

  • Reconocer que hay alguien del otro lado
  • Preocuparse por cómo ese alguien entiende las cosas y qué cosas considera importantes
  • Darle la oportunidad a ese otro de involucrarse

Qué podés hacer para que tu sitio te ayude a eso?

5 tips:

1. Elegí las palabras que usás en tu copy de manera consciente. Preguntate: estoy usando palabras que le dicen algo a mi audiencia? Tratá de pensar cómo tu audiencia habla de las cosas en vez de cómo tu negocio lo hace.

Lo mismo cuenta para las imágenes que usás. Elegí imágenes con las que tu audiencia se siente identificada.

2. Como ocurre en la vida, si de verdad querés tener una conversación con otra persona, no hables sólo de vos. Hacé preguntas, demostrá tu interés en lo que la otra persona tiene para decir. La experiencia en su sitio debería ser impulsada por esa lógica y no por la de “dejame enumerar todo lo que puedo hacer”.

3. Elogiá y respetá a tu audiencia. Reconocé sus fortalezas y lo que pasaron para llegar hasta vos hoy.

4. Pensá cómo podés ayudar a tu audiencia en problemas reales de su vida a través tus productos y servicios.

5. Sé accesible y auténtico.

Abrir la conversación es clave para cualquier relación que quieras tener con tu público.

Y tu sitio debería ayudarte a abrir esa conversación.

107 responses to ““Lo que marca la diferencia” – Charla Express Para el Meetup de WordPress Buenos Aires Edición Diciembre 2018”

  1. Dye says:

    Located this write-up interested, added to bibsonomy

  2. Agosta says:

    I included this document to my bookmarks

  3. Great content! Super high-quality! Keep it up! 🙂

  4. Hiya, I am really glad I’ve found this info. Today bloggers publish only about gossip and internet stuff and this is really frustrating. A good web site with exciting content, this is what I need. Thanks for making this web-site, and I will be visiting again. Do you do newsletters by email?

  5. Hey, you used to write great, but the last few posts have been kinda boring¡K I miss your tremendous writings. Past few posts are just a little bit out of track! come on!

  6. gracias muchas gracias!

  7. I like what you guys are up too. Such smart work and reporting! Carry on the excellent works guys I have incorporated you guys to my blogroll. I think it will improve the value of my website 🙂

  8. Like!! I blog frequently and I really thank you for your content. The article has truly peaked my interest.

  9. These are actually great ideas in concerning blogging.

  10. HelloHey thereHeyGood dayHello thereHowdyHi thereHi! Do you use Twitter? I’d like to follow you if that would be okokay. I’m definitelyundoubtedlyabsolutely enjoying your blog and look forward to new updatesposts.

  11. I enjoy what you guys are usually up too. This sort of clever work and exposure! Keep up the terrific works guys I’ve added you guys to our blogroll.

  12. Eve Reauish says:

    I think this is one of the most vital information for me. And i’m glad reading your article. But want to remark on some general things, The website style is wonderful, the articles is really great : D. Good job, cheers

  13. I simply want to tell you that I am just very new to blogging and site-building and truly enjoyed your web blog. More than likely I’m likely to bookmark your site . You amazingly have incredible posts. Bless you for sharing your web site.

  14. Do you believe past life hypnosis? Do you think past lives regression is real?

  15. I like this website very much, Its a very nice office to read and incur information.

  16. Thanks for sharing your ideas. I might also like to say that video games have been actually evolving. Better technology and revolutions have assisted create genuine and fun games. These entertainment video games were not that sensible when the actual concept was first of all being tried. Just like other areas of technology, video games also have had to advance through many many years. This itself is testimony towards fast growth and development of video games.

  17. Jane Raschke says:

    Cool post thanks! We think your articles are great and hope more soon. We love anything to do with word games/word play.

  18. You have some real insight into the things you write about. Be sure to keep writing.

  19. Way cool! Some extremely valid points! I appreciate you writing this write-up plus the rest of the website is really good.

  20. Aw, this was a really nice post. Taking a few minutes and actual effort to generate a superb article… but what can I say… I hesitate a lot and never manage to get anything done.

  21. Good post. I learn something totally new and challenging on blogs I stumbleupon everyday. It’s always interesting to read content from other writers and practice a little something from their web sites.

  22. Oh my goodness! Awesome article dude! Thank you, However I am having issues with your RSS. I don’t understand the reason why I cannot join it. Is there anyone else having the same RSS issues? Anybody who knows the answer will you kindly respond? Thanx.

  23. I really love your website.. Great colors & theme. Did you develop this site yourself? Please reply back as I’m looking to create my very own website and would love to know where you got this from or what the theme is called. Thanks.

  24. This is the perfect blog for anybody who wishes to understand this topic. You realize a whole lot its almost hard to argue with you (not that I actually would want to…HaHa). You definitely put a new spin on a subject which has been written about for a long time. Wonderful stuff, just wonderful.

  25. horse thrush says:

    I enjoy reading through an article that will make men and women think. Also, thank you for allowing for me to comment.

  26. After I initially left a comment I seem to have clicked on the -Notify me when new comments are added- checkbox and from now on each time a comment is added I recieve four emails with the same comment. Perhaps there is a way you can remove me from that service? Thanks a lot.

  27. Another issue is that video games usually are serious anyway with the most important focus on mastering rather than amusement. Although, we have an entertainment aspect to keep your young ones engaged, every single game is generally designed to improve a specific experience or course, such as instructional math or research. Thanks for your write-up.

  28. You have made some good points there. I checked on the web to learn more about the issue and found most people will go along with your views on this website.

  29. You made some decent points there. I looked on the internet for more info about the issue and found most people will go along with your views on this web site.

  30. I could not resist commenting. Exceptionally well written.

  31. SMS says:

    Your site is very helpful. Many thanks for sharing!

  32. malovabay says:

    Way cool! Some extremely valid points! I appreciate you penning this write-up plus the rest of the site is also very good.

  33. This website really has all the info I wanted about this subject and didn’t know who to ask.

  34. I used to be able to find good info from your blog articles.

  35. wealth says:

    Right here is the right web site for anybody who wishes to find out about this topic. You know a whole lot its almost tough to argue with you (not that I personally will need to…HaHa). You definitely put a fresh spin on a subject which has been written about for ages. Wonderful stuff, just wonderful.

  36. boots says:

    I’m amazed, I have to admit. Seldom do I come across a blog that’s both equally educative and interesting, and without a doubt, you have hit the nail on the head. The issue is something that not enough men and women are speaking intelligently about. Now i’m very happy that I found this during my search for something concerning this.

  37. Enjoy cbd says:

    Howdy! I could have sworn I’ve visited this website before but after looking at a few of the posts I realized it’s new to me. Regardless, I’m certainly pleased I found it and I’ll be bookmarking it and checking back frequently.

  38. You made some good points there. I looked on the internet to find out more about the issue and found most people will go along with your views on this site.

  39. Greetings, I do believe your website could be having internet browser compatibility problems. When I take a look at your web site in Safari, it looks fine however when opening in Internet Explorer, it’s got some overlapping issues. I merely wanted to give you a quick heads up! Aside from that, wonderful blog.

  40. Writing unique web site content is a tough job.

  41. Right here is the perfect site for anyone who really wants to find out about this topic. You understand so much its almost tough to argue with you (not that I really would want to…HaHa). You definitely put a brand new spin on a topic which has been discussed for a long time. Excellent stuff, just wonderful.

  42. Might be near unattainable to come across well-advised viewers on this area, nevertheless you appear like you are familiar with what you’re writing about! Thank You

  43. I merely wish to reveal to you that I am new to wordpress blogging and extremely cherished your work. Quite possibly I am prone to remember your blog post . You truly have outstanding article information. Delight In it for sharing with us your main blog information

  44. I blog often and I seriously thank you for your content. Your article has really peaked my interest. I will book mark your site and keep checking for new details about once a week. I opted in for your Feed as well.

  45. I was able to find good advice from your content.

  46. sellefied says:

    Greetings, I believe your blog might be having web browser compatibility problems. Whenever I look at your site in Safari, it looks fine however, if opening in IE, it has some overlapping issues. I merely wanted to give you a quick heads up! Aside from that, wonderful website!

  47. Good info. Lucky me I recently found your website by accident (stumbleupon). I’ve bookmarked it for later!

  48. You have brought up a very fantastic points , thanks for the post.

  49. ufa888a says:

    Pretty! This has been an incredibly wonderful article. Thanks for supplying this information.

  50. Whats up very nice website!! Guy .. Beautiful .. Superb .. I’ll bookmark your blog and take the feeds additionally…I am glad to find so many helpful info here within the submit, we’d like work out more techniques on this regard, thanks for sharing.

  51. free payment says:

    I wanted to thank you for this fantastic read!! I certainly loved every little bit of it. I have got you book-marked to look at new stuff you post…

  52. I truly appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thanks again!

  53. I could not refrain from commenting. Very well written.

  54. Way cool! Some very valid points! I appreciate you writing this article and the rest of the website is really good.

  55. wooyart says:

    Pretty! This was an extremely wonderful article. Thank you for providing this info.

  56. Howdy! This article could not be written any better! Looking through this article reminds me of my previous roommate! He constantly kept talking about this. I’ll send this article to him. Pretty sure he’ll have a very good read. I appreciate you for sharing!

  57. I was studying some of your posts on this internet site and I believe this site is very informative! Keep posting.

  58. I must thank you for the efforts you’ve put in penning this blog. I really hope to check out the same high-grade blog posts by you later on as well. In truth, your creative writing abilities has inspired me to get my own blog now 😉

  59. I merely hope to tell you that I am new to blogging and undeniably adored your write-up. Most likely I am likely to bookmark your blog post . You absolutely have impressive article blog posts. Value it for expressing with us your main web information

  60. Excellent post. I am facing a few of these issues as well..

  61. Magnificent website. Lots of useful info here. I am sending it to several pals ans additionally sharing in delicious. And obviously, thanks on your effort!

  62. aching says:

    A motivating discussion is worth comment. I think that you should write more about this issue, it might not be a taboo subject but generally folks don’t talk about such topics. To the next! Many thanks.

  63. link says:

    You’ll find it practically close to impossible to find well-qualified individuals on this matter, yet somehow you come across as like you are familiar with those things you’re writing about! Thanks

  64. After checking out a few of the articles on your website, I really like your way of writing a blog. I saved it to my bookmark site list and will be checking back in the near future. Please visit my web site too and tell me your opinion.

  65. pmp online says:

    An outstanding share! I have just forwarded this onto a co-worker who has been conducting a little homework on this. And he in fact ordered me dinner because I discovered it for him… lol. So allow me to reword this…. Thank YOU for the meal!! But yeah, thanx for spending some time to talk about this issue here on your site.

  66. instalooker says:

    After checking out a few of the blog posts on your web page, I honestly appreciate your way of blogging. I book-marked it to my bookmark webpage list and will be checking back soon. Please visit my website too and tell me what you think.

  67. There’s certainly a great deal to find out about this subject. I love all the points you made.

  68. Best CBD Oil says:

    Having read this I thought it was extremely informative. I appreciate you spending some time and effort to put this information together. I once again find myself spending a significant amount of time both reading and posting comments. But so what, it was still worth it.

  69. emploi says:

    Howdy! This blog post could not be written any better! Looking at this article reminds me of my previous roommate! He continually kept preaching about this. I will forward this information to him. Fairly certain he’s going to have a great read. Many thanks for sharing!

  70. Hullo here, just turned out to be mindful of your writings through Yahoo and bing, and discovered that it’s seriously interesting. I will appreciate should you retain this approach.

  71. It’s actually near not possible to come across well-qualified people on this issue, then again you come across as like you fully understand those things you’re covering! Excellent

  72. osrs calc says:

    I’m more than happy to uncover this website. I wanted to thank you for your time just for this wonderful read!! I definitely loved every little bit of it and I have you saved to fav to look at new things on your site.

  73. CBD Lube says:

    thanks for sharing

  74. Website says:

    Might be near unthinkable to see well-informed people on this area, nevertheless you appear like you understand exactly what you’re writing about! Thanks A Lot

  75. Greetings! Very helpful advice in this particular article! It is the little changes that produce the biggest changes. Many thanks for sharing!

  76. Way cool! Some extremely valid points! I appreciate you writing this write-up and the rest of the website is also really good.|

  77. Everything is very open with a precise clarification of the issues. It was really informative. Your site is very useful. Thank you for sharing.

  78. Hi there! This post couldn’t be written any better! Looking through this post reminds me of my previous roommate! He constantly kept preaching about this. I am going to send this article to him. Pretty sure he’ll have a good read. Thank you for sharing!

  79. Porn says:

    It’s impressive that you are getting thoughts from this paragraph as well as from our discussion made at this time.|

  80. I really appreciate this post. I¦ve been looking everywhere for this! Thank goodness I found it on Bing. You’ve made my day! Thanks again

  81. It truly is nearly close to impossible to come across well-updated visitors on this subject, however, you appear like you realize whatever you’re indicating! Many Thanks

  82. Aaron Lal says:

    Generally I don’t read post on blogs, however I wish to say that this write-up very forced me to try and do so! Your writing taste has been surprised me. Thank you, very great post.|

  83. I’d like to thank you for the efforts you’ve put in penning this website. I am hoping to see the same high-grade content from you later on as well. In fact, your creative writing abilities has motivated me to get my very own website now ;)|

  84. ppc blog says:

    Hello everyone, it’s my first visit at this site, and article is actually fruitful in favor of me, keep up posting such articles or reviews.|

  85. ppc blog says:

    Hi there colleagues, its enormous post on the topic of educationand fully explained, keep it up all the time.|

  86. This website is truly a walk-through for all of the information you wanted regarding this and didn?t know who to ask. Look here, and you?ll definitely discover it.

  87. I simply want to say I am just very new to blogging and honestly enjoyed your web blog. Almost certainly I’m likely to bookmark your blog . You definitely have exceptional well written articles. Many thanks for sharing your web site.

  88. Very good article! We will be linking to this particularly great post on our site. Keep up the good writing.

  89. Good post. I learn something totally new and challenging on sites I stumbleupon every day. It will always be useful to read through articles from other authors and use a little something from their web sites.

  90. Spot on with this write-up, I seriously believe this amazing site needs much more attention. I’ll probably be returning to read more, thanks for the information.

  91. Nice article. It does shed some light on the issue. By the for those interested in binary options can get an exclusive binary options bonus.

  92. I need to to thank you for this good read!! I definitely loved every little bit of it. I have got you book-marked to check out new stuff you post…

  93. work due to no data backup. Do you have any solutions to protect against hackers?

  94. Great work! This is the kind of info that are meant to be shared across the net. Disgrace on the seek engines for no longer positioning this submit upper! Come on over and visit my site . Thanks =)|

  95. First off I would like to say fantastic blog! I had a quick question in which I’d like to ask if you do not mind. I was interested to know how you center yourself and clear your thoughts prior to writing. I have had a hard time clearing my thoughts in getting my ideas out there. I do enjoy writing however it just seems like the first 10 to 15 minutes are usually lost simply just trying to figure out how to begin. Any suggestions or hints? Thank you!|

  96. My brother recommended I would possibly like this web site. He was entirely right. This submit actually made my day. You cann’t consider simply how a lot time I had spent for this info! Thanks!|

  97. cbd for dogs says:

    First off I would like to say awesome blog! I had a quick question which I’d like to ask if you don’t mind. I was interested to know how you center yourself and clear your mind before writing. I have had difficulty clearing my mind in getting my thoughts out. I truly do take pleasure in writing but it just seems like the first 10 to 15 minutes are lost just trying to figure out how to begin. Any ideas or hints? Appreciate it!|

  98. Remarkable things here. I’m very glad to peer your article. Thanks a lot and I am having a look ahead to touch you. Will you kindly drop me a mail?|

  99. Thanks for sharing such a nice thinking, piece of writing is good, thats why i have read it entirely|

  100. Wonderful goods from you, man. I’ve understand your stuff previous to and you are just too great. I actually like what you’ve acquired here, certainly like what you’re saying and the way in which you say it. You make it enjoyable and you still care for to keep it smart. I cant wait to read far more from you. This is actually a wonderful site.|

  101. investing says:

    A fascinating discussion is definitely worth comment. I think that you need to publish more on this subject, it might not be a taboo subject but usually folks don’t talk about these subjects. To the next! Kind regards.

  102. iptv canada says:

    Great information. Lucky me I found your website by accident (stumbleupon). I’ve book-marked it for later!

  103. speaking of says:

    really great article, i absolutely enjoy this site, go on it

Leave a Reply to Apolonia Beagle Cancel reply

Your email address will not be published. Required fields are marked *