Prospectiva

“¿Che, y… qué es eso?” suele ser una de las preguntas más frecuentes que uno escucha al presentarse con otras personas desde que empieza a estudiar Comunicación Social. Y, eso, si las personas se animan a indagar; por lo general la mayoría hace algún gesto como de comprender, porque teme develar su desconocimiento o porque no le suena lo suficientemente intrigante como para molestarse en preguntar. Con los años uno va ensayando respuestas: desde la fácil “es como periodismo”, pasando por la un poco más elaborada “puedo trabajar en una organización planificando y llevando a cabo su relación con los distintos públicos”, que siempre empieza con un suspiro, y hasta la actual y reductora “¿viste lo de community manager? Bueno, algo así”. Lo común de estas respuestas es que todas se encuentran con la insatisfacción de estar incompletas, de no ser precisas, de no ser lo suficientemente abarcativas ni lo necesariamente concretas. Y lo más maravilloso ocurre justo cuando uno cree que encontró el modo perfecto de encarar el asunto; en ese momento te topás con que para vos mismo cambió lo que la comunicación significaba.

Pero ¿cómo es que la comunicación social, siendo el fenómeno más transversal de la especie humana (con humildad) y siendo que todos la ejercen día a día, es tan poco clara para gran parte de las personas, inclusive para aquellos que la estudiamos? Empezar a esbozar una respuesta requiere, como mínimo, plantear esta pregunta, porque parecería que ahí mismo se encuentra la semilla de su explicación. Es que la comunicación es, sin sonar cursi, el todo y la nada al mismo tiempo. Es todo porque abarca la totalidad de las formas en que los humanos nos relacionamos y es nada porque no significa ninguna de esas formas en particular. Es abstracta e inexistente por sí misma, es un fenómeno que cobra vida cuando dos o más entes entran en contacto (dejemos de lado el hablarse a uno mismo) y que puede tomar infinitas formas y manifestarse de múltiples maneras.

Otra cuestión que complica un tanto más el asunto refiere a dos dimensiones intrínsecas de la comunicación social: entender la comunicación como ciencia a estudiar y, por otro lado, entender la comunicación como espacio de intervención y gestión.

Vivimos en una época signada por dos grandes procesos antagónicos: internet, con todo lo que ésta implica: la accesibilidad a la información universal, la llegada instantánea a otros países, la interacción e intercambio constantes, la cultura de la colaboración y la creación conjunta, la horizontalización de la información; y por el otro, el creciente fanatismo, que va desde el extremismo político hasta el fundamentalismo religioso o el terrorismo asesino. El primer proceso, puede llevarnos a un real crecimiento social; mientras que el segundo, a nuestro más profundo declive.

El desafío de la profesión, pero no a futuro sino imprescindiblemente en la actualidad, debería ser el de rescatar ese sentido primario de la comunicación en cuanto a fenómeno social. Como seres humanos que vivimos en sociedad, que nos necesitamos los unos a los otros, que compartimos un espacio y un tiempo históricos, nos es vital comunicarnos. Y qué mejor que comunicarnos bien para lograr convivir pacífca y armoniosamente.

Trabajar por y para esto implica buscar la sinergia y concreción de dos instancias:
Abogar por la plena garantización de los derechos de la comunicación (el libre pensamiento, expresión, difusión, publicación de opiniones e informaciones, y el acceso a la información).
Con el ejercicio de éstos: trabajar para construir sentidos sociales más horizontales, democráticos, plurales y de respeto y armonía, lo cual exige como punto de partida el reconocimiento y la escucha del otro.

Las cosas del mundo adquieren más sentido gracias a cómo las nombramos y a cómo interactuamos con ellas que por su materialidad objetiva, y si los comunicadores sociales nos proponemos trabajar en esos sentidos que se construyen en las relaciones sociales, para lograr un mayor respeto, reconocimiento y aceptación del otro, entonces podemos servirle a la sociedad.

Los comunicadores sociales deberíamos tomar el compromiso de trabajar por conseguir que los seres humanos que habitamos la tierra primemos aquellas formas de comunicación que se basan en la comprensión, en la escucha del otro, en la concepción del otro como fin y no como medio. Lo que nos permitirá emprender un camino hacia una mejor utilización del diálogo, para acercarnos los unos a los otros, cooperar y convivir.

64 responses to “Prospectiva”

  1. Carla Rosso says:

    Felicitaciones, Mailu por haberte recibido en tan interesante carrera que permite un amplio espectro de comunicacion con diferentes posibilidades de desarrollo profesional y personal.
    Excelente reflexión planteada para quienes no terminamos de comprender – por ignorancia o falta de interés – cuál es el rol de un comunicador social en la sociedad.

  2. This comes off very circular…in my opinion…

  3. Hairstyles says:

    Please let me know if you’re looking for a author for your blog. You have some really good articles and I feel I would be a good asset. If you ever want to take some of the load off, I’d love to write some content for your blog in exchange for a link back to mine. Please shoot me an e-mail if interested. Thank you!

  4. Its like you read my mind! You appear to know so much about this, like you wrote the book in it or something. I think that you can do with some pics to drive the message home a bit, but instead of that, this is great blog. A great read. I will certainly be back.

  5. cbd oil says:

    I like the helpful information you provide in your articles. I will bookmark your weblog and check again here frequently. I’m quite sure I’ll learn lots of new stuff right here! Good luck for the next!|

  6. I loved as much as you’ll receive carried out right here. The sketch is tasteful, your authored material stylish. nonetheless, you command get bought an impatience over that you wish be delivering the following. unwell unquestionably come further formerly again as exactly the same nearly very often inside case you shield this hike.

  7. cbd for sex says:

    When I initially commented I seem to have clicked the -Notify me when new comments are added- checkbox and from now on every time a comment is added I recieve 4 emails with the same comment. There has to be a way you can remove me from that service? Kudos!|

  8. cbd oil says:

    hello!,I really like your writing so much! proportion we keep in touch extra approximately your post on AOL? I require a specialist on this space to unravel my problem. Maybe that’s you! Having a look ahead to peer you. |

  9. Hi there to every , for the reason that I am actually eager of reading this web site’s post to be updated on a regular basis. It carries pleasant information.|

  10. Scam agency says:

    When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get several emails with the same comment. Is there any way you can remove people from that service? Many thanks!|

  11. I read this post completely regarding the comparison of most recent and previous technologies, it’s remarkable article.|

  12. I used to be able to find good advice from your content.|

  13. cbd oil uk says:

    I visit every day a few websites and information sites to read content, except this webpage presents quality based posts.|

  14. I know this if off topic but I’m looking into starting my own weblog and was curious what all is required to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very internet savvy so I’m not 100 positive. Any tips or advice would be greatly appreciated. Kudos|

  15. Hi friends, how is everything, and what you want to say about this piece of writing, in my view its genuinely awesome in favor of me.|

  16. What i don’t realize is in fact how you’re not really much more smartly-preferred than you might be right now. You’re very intelligent. You already know thus significantly with regards to this matter, produced me for my part consider it from a lot of various angles. Its like men and women are not fascinated except it’s one thing to accomplish with Woman gaga! Your own stuffs nice. All the time care for it up!|

  17. Wow, this post is good, my sister is analyzing these kinds of things, therefore I am going to let know her.|

  18. Ragdoll cat says:

    Howdy! This is my first comment here so I just wanted to give a quick shout out and tell you I really enjoy reading your blog posts. Can you suggest any other blogs/websites/forums that cover the same topics? Thanks for your time!|

  19. Great goods from you, man. I’ve be mindful your stuff previous to and you’re simply too great. I really like what you have bought here, certainly like what you’re stating and the way by which you are saying it. You make it enjoyable and you continue to care for to stay it smart. I can not wait to read far more from you. That is really a terrific site.|

  20. Having read this I believed it was very enlightening. I appreciate you spending some time and effort to put this article together. I once again find myself spending a significant amount of time both reading and leaving comments. But so what, it was still worth it!|

  21. I’d like to find out more? I’d care to find out some additional information.|

  22. cbd oil uk says:

    Thanks for your personal marvelous posting! I certainly enjoyed reading it, you could be a great author. I will make certain to bookmark your blog and will often come back down the road. I want to encourage continue your great work, have a nice evening!|

  23. I read this paragraph completely concerning the resemblance of most up-to-date and earlier technologies, it’s awesome article.|

  24. cbd oil says:

    Wonderful goods from you, man. I have understand your stuff previous to and you’re just extremely magnificent. I really like what you have acquired here, certainly like what you are saying and the way in which you say it. You make it entertaining and you still care for to keep it wise. I can’t wait to read much more from you. This is really a wonderful website.|

  25. This web site definitely has all the information I needed about this subject and didn’t know who to ask. |

  26. I was curious if you ever considered changing the structure of your website? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or 2 images. Maybe you could space it out better?|

  27. best cbd oil says:

    Greetings from Ohio! I’m bored to death at work so I decided to browse your website on my iphone during lunch break. I enjoy the information you provide here and can’t wait to take a look when I get home. I’m shocked at how fast your blog loaded on my phone .. I’m not even using WIFI, just 3G .. Anyhow, amazing blog!|

  28. link says:

    Hi it’s me, I am also visiting this website regularly, this website is in fact fastidious and the users are genuinely sharing pleasant thoughts.|

  29. visit blog says:

    It’s an awesome post in favor of all the web people; they will get advantage from it I am sure.|

  30. link says:

    Hi, its fastidious post concerning media print, we all understand media is a fantastic source of information.|

  31. sex toy says:

    This is really attention-grabbing, You are a very skilled blogger. I have joined your feed and look ahead to in the hunt for more of your great post. Additionally, I have shared your website in my social networks|

  32. best cbd oil says:

    Very descriptive article, I enjoyed that a lot. Will there be a part 2?|

  33. Fiverr gigs says:

    I know this website provides quality depending articles and extra stuff, is there any other site which gives such stuff in quality?|

  34. I know this if off topic but I’m looking into starting my own blog and was wondering what all is needed to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web smart so I’m not 100 sure. Any tips or advice would be greatly appreciated. Many thanks|

  35. Wonderful blog! I found it while browsing on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Thank you|

  36. I savour, cause I discovered just what I used to be having a look for. You have ended my 4 day lengthy hunt! God Bless you man. Have a nice day. Bye|

  37. Viagra says:

    Hi there i am kavin, its my first occasion to commenting anyplace, when i read this piece of writing i thought i could also make comment due to this good article.|

  38. Like!! Thank you for publishing this awesome article.

  39. I like the valuable information you provide in your articles.

  40. Thanks very interesting blog!|

  41. Heya i’m for the first time here. I came across this board and I find It truly useful & it helped me out a lot. I hope to give something back and aid others like you aided me.|

  42. Magnificent goods from you, man. I’ve understand your stuff previous to and you’re just too great. I actually like what you’ve acquired here, really like what you are saying and the way in which you say it. You make it entertaining and you still take care of to keep it wise. I can’t wait to read much more from you. This is actually a tremendous website.|

  43. Hi! I could have sworn I’ve been to this website before but after browsing through some of the post I realized it’s new to me. Nonetheless, I’m definitely delighted I found it and I’ll be book-marking and checking back often!|

  44. I really like reading a post that will make people think. Also, thanks for allowing me to comment!|

  45. Your style is very unique compared to other folks I’ve read stuff from. Many thanks for posting when you’ve got the opportunity, Guess I’ll just bookmark this blog.|

  46. LivePorn says:

    Hi there very nice site!! Man .. Excellent .. Wonderful .. I’ll bookmark your site and take the feeds also? I’m glad to search out so many helpful information right here in the publish, we’d like work out more techniques on this regard, thank you for sharing. . . . . .|

  47. Gambling says:

    Wonderful site. A lot of useful info here. I’m sending it to a few buddies ans also sharing in delicious. And certainly, thank you in your effort!|

  48. Sexonline says:

    I’m really enjoying the design and layout of your website. It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a designer to create your theme? Great work!|

  49. lsd pills says:

    Way cool! Some extremely valid points! I appreciate you penning this post and the rest of the website is really good.|

Leave a Reply

Your email address will not be published. Required fields are marked *